Phygital Commerce Research and Analysis Center

The Centre is a place that bridges science and practice, promoting innovation and best practices to support and advance the field of commerce, including e-commerce and internet technologies.

The scope of the Centre’s activities includes:

• Conducting research on a wide range of issues related to both traditional and electronic commerce, as well as internet technologies and their dissemination.

• Stimulating joint initiatives and the exchange of ideas among researchers and experts in the fields of e-commerce and internet technologies to foster a deeper understanding of this area.

• Disseminating knowledge by serving as a forum for publishing and discussing the latest achievements in traditional and digital commerce.

Key areas of interest (TOUCH Points):

• T – Technology: Research on new technologies supporting online commerce, such as payment systems, data security and privacy on the internet, as well as innovations in AI and Big Data.

• O – Operations: The impact of e-commerce on organisational structures and supply chain management, operational efficiency, process optimisation, as well as legal issues and intellectual property rights in e-commerce.

• U – User Experience: Analysis and development of strategies aimed at improving customer experience in retail, including interface design, personalisation, and consumer behaviour research.

• C – Commerce Strategies: Research on business models for commercial enterprises, marketing strategies and tools, market trends and shopping behaviours, optimisation of sales channels (omni- and opti-channel), product and service distribution strategies over the internet, and customer relationship management.

• H – Human Factors: Focus on the social and psychological aspects of commerce, including the influence of social media, online shopping culture, consumer behaviours, and the level of technology acceptance.

Target audience:

The Centre’s research and activities are addressed to academics, specialists in trade and consumption studies, and professionals working in the field of internet technologies, such as managers, consultants, and decision-makers. The Centre is committed to cooperation with researchers from Polish and international academic and research institutions, as well as to the careful identification of business needs. It seeks and recommends optimal solutions, including joint research projects, participation in postgraduate studies, and customised training programmes.

Skład Rady Naukowej Centrum:

Prof. dr. hab. Wojciech Grzegorczyk

Prof. dr. hab. Maciej Urbaniak

Dr hab. Anna Łaszkiewicz, prof. UŁ

Dr Mariusz Woźniakowski