researches the book market and our audience groups, looking for effective promotion channels and creating content tailored to dissemination opportunities;
popularizes science and culture, cooperating with media and institutions;
acquires valuable patronage and ambassadors for publishing projects;
organizes author meetings, conferences and lectures;
conducts extensive activities through social media - Facebook, Instagram, Twitter;
runs the Scientific Blogosphere, which brings together publicists, authors and students;
runs the Facebook group Wise about Education;
makes promotional videos by developing a YouTube channel;
distributes review copies and press materials;
prepares advertisements and media campaigns;
submits publications for awards;
participates in the cultural life of the city, co-organizing the Lodz Book Fair and creating joint events with, among others, the Marek Edelman Dialogue Center, the House of Literature and the City Library.